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The website has the following in the web site, "By dark chocolate, I mean really." I analyzed that the web site also stated " Note These photos were taken." They also stated " Ago, when I was experimenting with less cocoa in the recipe. The final approved cookies are much darker, but Im not about to ask Matt to take more pictures after he did such a great job with these! Also, if you use Nestlé Mint Morsels, youll definitely be able to see the green chips in most of the cookies, unlike the all-chocolate varieties shown here. Dark Chocolate Mint Chip Cookies." The meta header had Baker as the first search term. This keyword was followed by Nutritious, Delicious, and Easy which isn't as urgent as Baker. The other words they uses is Simple. Baking is also included and might not be understood by web crawlers.